Shenzhen Global Expansion Center Launched to Help Chinese Firms Expand Internationally
SHENZHEN: eclicktech and Microsoft have launched the Shenzhen Global Expansion Center as a new platform aimed at helping Chinese companies accelerate international business expansion.
The initiative is supported by the Shenzhen and Luohu district governments together with several strategic partners from the global technology and business sectors.
According to an official statement, the centre was established as a one-stop hub offering support services including overseas market preparation, international compliance guidance and global operational development.
The collaborative model combines government policy support, global marketing expertise and international technology resources to help companies improve their competitiveness in overseas markets.
Under the arrangement, the Luohu district government provides policy assistance and business development support, while eclicktech serves as the operational partner managing global marketing and localised growth strategies.
Microsoft contributes artificial intelligence (AI) technologies, digital platform capabilities and access to its worldwide ecosystem network.
The centre will focus on sectors including the digital economy, AI, smart hardware, healthcare, fashion and design, and advanced technology services.
According to management representatives, the centre aims to help companies address challenges related to technology infrastructure, international market access, product localisation, brand development and regulatory compliance.
The launch ceremony also witnessed the signing of agreements involving the first batch of enterprises and professional institutions joining the centre’s ecosystem.
Services offered include finance, taxation, auditing, international logistics, cloud services, business consulting and commercial arbitration.
Representatives from the Luohu Enterprise Service Center said the initiative is expected to help Chinese companies gain access to global AI resources while opening broader international trade opportunities.
Microsoft Corporate Vice President and Head of Microsoft AI Asia Qi Zhang said AI is evolving toward intelligent digital workforce systems capable of transforming how companies approach global expansion.
According to him, Microsoft remains committed to collaborating with strategic partners to accelerate AI adoption in marketing and international business operations.
Meanwhile, Microsoft AI Asia Pacific Chief of Staff and General Manager of Microsoft Advertising Shanghai Zhu Lin said Shenzhen possesses major strengths in technological innovation and smart hardware development.
She added that Microsoft’s AI technologies and global resources could help enterprises build stronger international brands and accelerate overseas growth strategies.
eclicktech co-founder Simon Lan said the company hopes AI technology and data-driven marketing can help businesses expand internationally more effectively.
According to him, the centre will focus on smart hardware and software industries while helping enterprises manage compliance issues and global brand development.
To date, eclicktech has helped more than 10,000 companies achieve international growth across sectors including cross-border e-commerce, gaming, mobile applications and advanced manufacturing.
-wilayah.com.my
