Hisense Unveils Smarter AI Home Experiences Ahead of FIFA World Cup 2026

PETALING JAYA: Global consumer electronics and home appliance brand Hisense is expanding its smart home ecosystem ahead of the FIFA World Cup 2026, introducing connected AI-powered solutions designed to transform how families live, interact and enjoy everyday moments at home.

The company said the initiative goes beyond enhancing the football viewing experience, aiming instead to create a smarter and more integrated lifestyle through intelligent home appliances that work seamlessly together.

Guided by its vision of “Innovating a Brighter Life”, Hisense has developed the Hisense Suite, an integrated smart home ecosystem that connects multiple devices within a unified platform.

According to the company, the Hisense Suite is more than a collection of smart appliances. It represents a new approach to home living that revolves around the realities of modern lifestyles, from cooking and entertainment to comfort and family interaction.

Powered by artificial intelligence, the ecosystem creates what Hisense describes as a “Unified AI Home Ecosystem”, where devices communicate and collaborate to deliver a seamless and personalised user experience.

The company said the value of the ecosystem lies not only in the capabilities of individual products, but also in how they function together to simplify daily life and create more meaningful moments at home.

One of the flagship products featured in the ecosystem is the PureFlat Smart Series Refrigerator, designed to serve as the centrepiece of the modern kitchen.

Equipped with a large smart display and built-in connectivity, the refrigerator allows users to manage groceries, plan meals, access recipes, enjoy entertainment and stay connected with family members while preparing food.

Its integrated ice and water dispenser also makes it ideal for hosting gatherings and enjoying football matches with friends and family.

According to Hisense, the appliance is designed not merely as a food storage unit but as an interactive hub that encourages social connection and convenience.

This vision of fresher and smarter living is also reflected in Hisense’s pitch-side advertising during the FIFA World Cup 2026, featuring the slogan “Hisense Fridge, Smart Cooling, Fresh Living”.

The campaign aims to connect the excitement of football with everyday family experiences at home.

Beyond the kitchen, Hisense is also focusing on indoor comfort through its Air Master Air Conditioner.

The product combines intelligent climate control with advanced air-care technologies to create a cleaner, healthier and more comfortable living environment.

The system includes Smart Eye Pro technology, which adapts cooling performance based on environmental conditions and user presence.

By maintaining optimal indoor temperatures and improving air quality, the air conditioner is designed to help families relax and spend quality time together throughout the year.

Hisense said the introduction of these smart home technologies forms part of its long-term commitment to making innovation an essential part of everyday life.

As millions of football fans around the world prepare to celebrate the FIFA World Cup 2026, the company hopes its connected ecosystem will make homes more enjoyable, enabling families to connect, entertain and create lasting memories together.

Founded in 1969, Hisense operates in more than 160 countries and is recognised as one of the world’s leading consumer electronics and home appliance brands.

According to research firm Omdia, Hisense ranked first globally in the 100-inch and above television segment from 2023 through the first quarter of 2026.

The company is also regarded as a pioneer in RGB MiniLED technology and serves as an official sponsor of the FIFA World Cup 2026, further strengthening its global presence and brand recognition.

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