DriveYo Rolls Out AI Platform to Expose Hidden Car Pricing and Empower Buyers
New tool reshapes car-buying transparency
NEWARK: DriveYo has launched an AI-powered platform designed to uncover hidden pricing structures in car purchases, giving consumers greater visibility and control.
The company said traditional car-buying processes are often influenced by hidden margins, complex financing and information imbalances between buyers and sellers.
Billions in hidden costs highlighted
DriveYo estimates that over $20 billion annually is paid by consumers due to hidden interest markups, unclear pricing practices and confusion over incentives and rebates.
In collaboration with J.D. Power, the platform combines trusted industry data with real-time analytics to reveal the true structure of car deals.
This approach aims to shift negotiating power back to buyers.
Comprehensive insights for smarter decisions
The platform provides key insights such as realistic monthly payment ranges, comparisons between base and marked-up lending rates, and eligibility for incentives and rebates.
It also includes inventory intelligence like time on lot and market pricing, helping users negotiate with greater confidence.
Transparency over disruption
DriveYo emphasised that the platform is not intended to replace dealerships but to enhance transparency within the system.
Dealers who adopt transparent practices are expected to benefit from improved efficiency and stronger customer relationships.
Shift toward a more balanced marketplace
The launch signals a shift in the automotive industry toward a more transparent, data-driven and balanced marketplace.
With clearer insights, consumers are better positioned to make informed decisions and reduce overall costs.
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