MFMF Await SM Entertainment Verdict as Malaysian Duo Push for Breakthrough in Global K-Pop Industry
KUALA LUMPUR, March 1 — Malaysian songwriting and production duo MFMF are edging closer to a potential global breakthrough as they await a response from South Korea’s SM Entertainment after submitting demo tracks in hopes of entering the competitive K-Pop industry.
Brendan Lim and Zen, the creative force behind MFMF, have quickly established themselves as one of Malaysia’s most influential music production teams, thanks to their consistent ability to produce commercially successful songs.
From local hits to industry influence
Their rise has been fueled by a string of high-profile hits, including Peluang Kedua, Lara, Sutera, and Stop Lah Being So Cute, which gained widespread attention and became major successes across streaming platforms.
These achievements have positioned MFMF as trusted collaborators for leading artists and strengthened their reputation within the industry.
Brendan explained that their songwriting approach is driven by creativity rather than expectations of commercial success.
He noted that the emotional delivery of a song by the artist plays a decisive role in determining its impact on listeners.
High expectations come with growing reputation
As their profile grew, MFMF began receiving increasing requests from management teams seeking songs capable of achieving viral success.
However, Brendan emphasised that predicting a hit is never certain, as audience preferences are constantly evolving.
He added that creating successful music requires a balance of storytelling, production quality, and the right artistic collaboration.
Social media series expands their reach
Beyond traditional music production, MFMF have expanded their influence through their Healing social media series.
The project features stripped-down reinterpretations of popular songs performed alongside local artists, offering audiences a fresh musical perspective.
Originally intended as a casual creative outlet, the series quickly gained popularity and strengthened their connection with fans.
Despite its success, the duo paused the series temporarily to focus on other professional commitments and maintain creative quality.
Financial rewards tied to success and royalties
Brendan revealed that income for music producers varies widely depending on a song’s commercial performance.
He shared that the highest upfront fee they have received for a single project was around RM30,000, with additional earnings generated through royalties.
In cases where songs achieve significant success, total income can reach six-figure amounts.
Aiming to put Malaysia on the global music map
MFMF are now focused on expanding beyond Malaysia and achieving international recognition.
They have spent the past three years preparing and submitting demo tracks to SM Entertainment, one of the world’s most prominent K-Pop companies.
Brendan confirmed that their submissions have reached the evaluation stage, and they are now waiting for feedback.
He believes that breaking into the K-Pop market would represent a major milestone, not only for their careers but also for Malaysia’s presence in the global music industry.
Such success could open doors for more Malaysian producers to compete internationally and contribute to the global music scene.
-wilayah.com.my
