ASIA’s IPP Initiative Encourages Influencers to Build Their Own Brands and Businesses
KUALA LUMPUR, March 14 — Social media influencers are being encouraged to transition from product promoters to brand creators through the Influencer Partnership Program (IPP) introduced by the All Star Influencers Award (ASIA).
The initiative aims to empower influencers to develop their own products and establish sustainable businesses, allowing them to fully leverage their online influence in the digital economy.
ASIA chairman Datuk Abd. Rahman Soltan said the programme was created to help influencers move beyond traditional promotional roles and build long-term financial stability through entrepreneurship.
According to him, ASIA will provide comprehensive support to selected participants, including assistance in product development, branding strategies and marketing.
“For many years, influencers have mainly focused on promoting products owned by other brands. Through this programme, they will have the opportunity to create and market their own products.
“This approach allows them to build stronger financial foundations while developing their own brand identity,” he said.
He made the remarks during the All Star Influencers Award (ASIA) Iftar gathering attended by more than 100 Malaysian influencers.
The event also included 40 orphaned children and 20 tahfiz students, highlighting the organisers’ effort to combine community engagement with industry networking.
Abd. Rahman said the programme is designed to inspire young Malaysians to explore entrepreneurship by using social media influence as a foundation for business development.
He pointed to several success stories in the influencer industry, including the case of digital personality Sally Whoo, whose product brand has reportedly generated millions in revenue.
According to Abd. Rahman, Sally Whoo initially launched her brand with only two products but managed to expand rapidly through consistent promotion on social media platforms.
He explained that live streaming sessions and direct engagement with audiences have proven to be highly effective strategies for boosting product sales.
“Influencers who succeed in business are usually those who actively promote their own products and engage their followers consistently through digital platforms,” he said.
The IPP initiative also aims to help influencers develop better financial management practices, enabling them to build more secure and sustainable careers.
Beyond local development, ASIA is also working to expand its influence internationally.
Since 2023, the programme has attracted participation from more than 20 Asian countries, strengthening cross-border collaboration within the influencer industry.
Abd. Rahman revealed that the organisation’s digital campaigns have achieved remarkable reach, recording over 1.3 billion views on TikTok and approximately 600 million views on Instagram in the past year alone.
Such achievements demonstrate the growing power of social media in promoting industries such as tourism, entertainment and the creative economy.
For 2026, ASIA plans to focus on supporting promotional activities for Visit Malaysia 2026 (VM2026) through a series of international events and campaigns.
Among the initiatives being planned is an international boxing championship in Dubai involving participants from 10 countries.
Additional events include a friendly football match between Malaysia and Indonesia, a snooker competition and several other sporting programmes.
Abd. Rahman said preparations for the Dubai boxing event have been completed, with the competition scheduled to take place on April 5.
He added that the programme has received strong interest from international participants and is expected to help raise Malaysia’s profile on the global stage.
The ASIA iftar gathering also served as a platform to strengthen connections between influencers and the community while encouraging charitable contributions.
According to Abd. Rahman, such initiatives help promote social responsibility within the influencer industry while fostering closer ties with society.
“Events like this bring influencers together while also reminding them of the importance of giving back and supporting those in need,” he said.
-wilayah.com.my
