Rabbani Says Misconception That Islamic Programmes Are Unprofitable Hurts Nasyid Industry
PETALING JAYA: The perception that Islamic-themed programmes lack commercial value is among the main reasons why Malaysia’s nasyid industry continues to struggle in attracting sponsorships and broader industry support.
Representing popular nasyid group Rabbani, Azadan Abdul Aziz said the frequent excuse of a lack of sponsors often reflects the mindset of media organisations and management teams rather than the actual market demand for such content.
According to him, if media executives and organisers have stronger awareness of the importance of promoting positive and faith-based values, sponsorship issues should not become a barrier to producing Islamic programmes.
“The issue of sponsorship ultimately comes down to the awareness and mindset of those managing these platforms.
“If television stations or organisers believe Islamic programmes do not sell, I think that is a dangerous perception that could negatively affect the industry’s growth,” he said.
He was speaking to reporters during a press conference for the Malam Qalbu Concert held at Royal Chulan, The Curve Damansara, yesterday.
Azadan said programmes that promote spirituality, positive values and moral teachings should be given greater exposure as they play an important role in shaping society.
He stressed that success should not be measured solely by commercial returns, but also by the impact such programmes have on audiences and communities.
“Efforts to spread positive messages and beneficial values should not be limited simply because of profit considerations.
“What matters is the willingness of all parties to ensure that programmes like these continue to thrive,” he said.
He added that the nasyid industry still has a loyal audience and remains relevant, especially if artists are given proper platforms and promotional opportunities.
Meanwhile, representatives from event organiser After Music acknowledged that the Malam Qalbu Concert marks the company’s first attempt at organising an Islamic-themed event.
Nevertheless, the organiser expressed confidence that similar concerts could become annual events if they receive strong public support.
“This is our first attempt at organising a concert of this nature.
“If the response is encouraging, we hope to continue and expand this initiative in the future,” the representative said.
According to the organiser, the concert is not merely an entertainment event but also an effort to create more opportunities for artists and creative works that promote positive and meaningful messages.
