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Gupshup introduces Superagent, an autonomous AI engine for scalable customer engagement

SAN FRANCISCO/MUMBAI, April 19 – Gupshup has unveiled Superagent, an autonomous AI system designed to manage customer interactions across multiple channels at scale.

The company also launched Superclaw, a self-hosted version focused on data security and user control.

End-to-end automation for business processes

Superagent acts as a complete automation engine, capable of creating campaigns, managing customer journeys, handling transactions and evaluating performance with minimal manual input.

This enables businesses to move quickly from concept to measurable outcomes.

Multi-platform communication support

The system operates across major messaging and voice channels, including WhatsApp, SMS, Telegram and Instagram, while supporting multiple languages for global reach.

Context-aware AI capabilities

Superagent goes beyond execution by understanding business context and adapting strategies automatically based on industry, geography and customer behaviour.

This results in more relevant and effective customer interactions.

Continuous optimisation for better results

With real-time analytics, the platform continuously refines campaign performance, helping businesses improve conversion rates and operational efficiency.

Superclaw prioritises data privacy

Superclaw runs locally on user devices, ensuring full data control without reliance on external infrastructure, making it suitable for SMEs and regulated sectors.

Flexible integration across ecosystems

Superagent can be deployed via web interfaces, messaging platforms or integrated into existing AI tools, offering flexibility across different business environments.

-wilayah.com.my

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