Momoyo Brings Festive Cheer With DINO Series and ‘Raya Lebih Cool’ Song for Aidilfitri Campaign
SHAH ALAM, March 14 — Beverage and dessert brand Momoyo has introduced a creative festive campaign for Aidilfitri featuring its newly launched DINO Series drinks alongside a special Hari Raya song titled Raya Lebih Cool.
The initiative is part of the company’s broader strategy to engage customers through unique experiences during the festive season while strengthening the brand’s connection with younger audiences.
The campaign launch event in Shah Alam was attended by strategic partners, social media influencers and community representatives who gathered to celebrate the festive initiative.
Momoyo Malaysia Business Development Manager Alif Iman said the DINO Series was designed as a creative concept that brings a playful element to the brand’s beverage offerings.
According to him, the drinks are inspired by a combination of cocoa flavours and dinosaur-themed visuals, presented through a distinctive tear-cup packaging design.
The design concept was developed to reflect Momoyo’s brand identity as a youthful, energetic and innovative beverage brand.
“The DINO Series was inspired by cocoa elements and dinosaur themes, presented through a fun tear-cup design that represents our brand’s youthful and creative spirit,” he said during the product launch event.
He explained that the new series was not only about introducing a new drink menu but also about delivering a memorable experience for customers.
Momoyo aims to continue developing creative ideas that can bring joy and excitement to customers visiting its outlets, particularly during festive seasons.
Also present at the event was Momoyo Malaysia General Manager Alex Tan who joined the team in unveiling the new beverage series.
To further enhance the festive atmosphere, Momoyo also launched a Hari Raya song titled Raya Lebih Cool, performed by Malaysian singers Ismail Izzani and Layla Sania.
The song forms part of the brand’s creative marketing campaign designed to resonate with younger audiences and celebrate the spirit of the festive season.
By incorporating music and entertainment into the campaign, Momoyo hopes to create a lively and engaging festive experience for its customers.
Beyond the festive campaign, the company also shared its ambitious expansion plans in Malaysia.
Momoyo aims to increase its network to as many as 600 outlets nationwide over the next several years.
At present, the brand operates around 200 outlets across Malaysia and continues to experience strong demand from bubble tea and dessert enthusiasts.
Across the wider Asian region, Momoyo has already established more than 1,500 stores, reflecting its rapid expansion and growing popularity.
This regional growth has positioned Momoyo as one of the fast-growing beverage brands within the competitive bubble tea and dessert market.
In addition to business growth and product innovation, Momoyo has also emphasised corporate social responsibility in its Aidilfitri campaign.
Through collaboration with non-governmental organisation Hentikan Perdagangan Manusia (SHUT), the company organised charitable initiatives including outreach to orphaned children and support programmes for victims of human trafficking.
SHUT founder Dini Dalilah Wan Nordin expressed appreciation for Momoyo’s support, noting that partnerships with corporate organisations are crucial in raising public awareness and providing assistance to vulnerable communities.
By combining product innovation, entertainment and social initiatives, Momoyo’s Aidilfitri campaign aims to deliver both festive excitement and meaningful community engagement.
-wilayah.com.my
