Rising Trust in AI for Camping Contrasts with Low Adoption, Highlighting Behavioural Gap — The Dyrt
PORTLAND: While trust in artificial intelligence (AI) for travel planning continues to grow, actual adoption among campers remains relatively limited, revealing a clear gap between perception and practical usage.
According to the latest report by The Dyrt, 33.6 per cent of respondents expressed confidence in AI’s ability to recommend suitable campgrounds, reflecting a broader shift in consumer attitudes toward technology in travel.
However, only 10.3 per cent have actually used AI to plan a camping trip, while a further 9.7 per cent intend to adopt such tools in the near future.
This disparity suggests that despite increasing trust, factors such as familiarity, reliance on personal experience, and preference for human recommendations continue to influence decision-making.
Kevin Long, CEO of The Dyrt, said this trend indicates that AI adoption in camping is still transitioning from conceptual acceptance to real-world application.
He noted that the sector holds significant growth potential as consumers gradually integrate technology into their everyday lives.
At the same time, the adoption of other technologies, particularly satellite internet services like Starlink, is accelerating.
More than half of respondents indicated interest in trying such services in 2026, while one in three reported having used them in 2025.
This shift reflects a changing perception of camping, which is no longer viewed solely as an escape from technology.
Instead, technology is increasingly seen as a tool to enhance convenience, connectivity, and overall experience without diminishing the essence of outdoor exploration.
The trend is also closely linked to the rise of flexible work lifestyles, particularly the concept of working remotely from non-traditional locations.
More than a quarter of campers reported working from campsites in 2025, illustrating how the boundaries between work and leisure are becoming increasingly blurred.
Sarah Smith, founder of The Dyrt, described this evolution as a fundamental shift in how people interact with both technology and nature.
She noted that modern tools now allow individuals to balance productivity and relaxation, even in outdoor settings.
However, this transformation also raises broader questions about the role of technology in activities traditionally centred on disconnecting from the digital world.
-wilayah.com.my
