Huawei’s Tech4Nature Mexico Initiative Wins GSMA Award for Jaguar Conservation Efforts
MEXICO CITY: Huawei and its partners have received international recognition after winning the GSMA Global Mobile (GLOMO) LATAM Award for Social Impact in Latin America through the Tech4Nature Mexico conservation initiative aimed at protecting jaguars in the Dzilam de Bravo Nature Reserve in Yucatán.
The award was presented during the GSMA M360 LATAM 2026 event and acknowledged the project’s use of advanced digital technologies to support biodiversity conservation and environmental protection efforts in the region.
The initiative forms part of the global Tech4Nature collaboration between International Union for Conservation of Nature and Huawei under the company’s TECH4ALL programme.
The Mexico-based project combines artificial intelligence, cloud computing and environmental monitoring systems to help preserve the habitat of jaguars, which are regarded as one of the most iconic and endangered species in the Yucatán region.
Communications and Public Relations Director for Huawei Mexico, Samira Herrera, described the recognition as proof that technology can deliver meaningful benefits when used to support environmental sustainability and local communities.
She said the initiative demonstrated how collaboration between governments, technology companies, researchers and local communities could create measurable positive impact for biodiversity conservation.
The project, launched in 2022 and now entering its second phase, involves collaboration between multiple organisations including the Yucatán state government, C Minds, Yucatán Polytechnic University and the local community in Dzilam de Bravo.
The system integrates AI-powered species detection, wildlife monitoring tools and data analysis technologies to improve understanding of animal movement patterns and ecosystem conditions.
Project coordinator for Tech4Nature Mexico from AI for Climate at C Minds, Regina Cervera, said the initiative demonstrated how technology could support environmental governance, scientific research and policy-making through coordinated multi-sector cooperation.
Since the launch of the programme, 26 camera traps and 60 acoustic monitoring devices installed throughout the reserve have identified more than 147 species, including 40 categorised as endangered.
Most significantly, the monitoring system successfully identified 16 individual jaguars, providing researchers with valuable data regarding behaviour, movement and habitat conditions essential for long-term conservation planning.
Huawei said its cloud-based technologies processed more than 100,000 images and 600,000 audio recordings collected during field monitoring activities.
The resulting data enabled researchers and conservation authorities to strengthen wildlife monitoring while supporting more informed biodiversity protection policies.
The initiative also contributed to expanding the protected area surrounding the reserve from 69,000 hectares to 104,000 hectares.
According to Huawei, the project reflects its broader commitment to using digital technology, connectivity and artificial intelligence to support environmental sustainability and inclusive development worldwide.
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