Tuya Smart Unveils Next-Generation AI Toys at Spielwarenmesse 2026
Emphasising Emotional and Smart Interaction
NUREMBERG, Jan 30, 2026 — The global toy industry is undergoing a major transformation as technology company Tuya Smart unveiled a new generation of artificial intelligence-powered toys focused on emotional engagement, creative learning, and personalised user experiences at Spielwarenmesse 2026.
Held in Nuremberg from January 27 to 31, the exhibition provided Tuya with a platform to present its vision of transforming toys from simple entertainment products into intelligent digital companions.
One of the main highlights was the Nebula Plush AI Toy, a smart plush companion capable of displaying facial expressions through LED lights based on users’ emotions. The toy responds to touch, hugs, and conversations, offering a more natural and emotionally engaging experience.
Another featured product, Walulu, was introduced as a personalised digital pet designed to fulfil companionship needs. It can recognise up to 19 emotional responses, supports more than 60 languages, and integrates with major large language models such as ChatGPT and Gemini. Users can customise personality traits to create unique virtual companions.
In the education segment, the AI Learning Camera demonstrated how computer vision can enhance learning. The device identifies objects, provides real-time pronunciation and translation, and transforms children’s drawings into digital artwork, encouraging creativity and exploration.
Tuya also showcased AI robotic dogs capable of mimicking movements and responding to voice commands, as well as AI-powered clocks that deliver immersive and customisable wake-up experiences.
According to the company, these innovations reflect a shift from single-function toys to intelligent platforms that offer deeper emotional engagement and long-term user relationships.
To support manufacturers and brands, Tuya introduced its comprehensive AI Toy Solution, covering concept design, hardware and software development, AI personality creation, and market deployment.
Through its AI Agent Development Platform, clients can design memory systems, behavioural patterns, and emotional feedback without building complex AI infrastructure, significantly accelerating development cycles.
The company offers flexible development options, including ready-made OEM solutions, AI modules for existing products, and deep customisation based on brand identity and cultural narratives.
Child safety and data privacy remain key priorities. A parental management app enables families to monitor interactions, manage content, and control screen time, ensuring responsible AI companionship.
Operationally, Tuya’s platform reduces development timelines by more than 60 per cent, with some products reaching the market in as little as 15 days. Research and implementation costs can also be lowered by up to 50 per cent.
With AIoT infrastructure covering over 200 countries and regions, Tuya is well positioned to support large-scale global deployment.
Industry analysts believe Tuya’s approach marks a turning point for the toy sector, positioning AI toys as emotional and educational partners rather than mere entertainment devices.
As artificial intelligence continues to evolve, Tuya aims to collaborate with global innovators to develop intelligent toys that balance technological advancement with meaningful human connection.
-wilayah.com.my
