RM1 Chicken Deal Draws Crowds in Kuantan, Easing Cost Burden for Families
KUANTAN, April 26 — A promotional offer of RM1 per chicken at the newly opened BS Freshmart outlet in Batu 6 has sparked overwhelming public response, with long queues forming as early as dawn.
Shoppers began arriving as early as 6am, eager to secure the limited-stock offer as part of the supermarket’s opening promotion.
Early Birds Reap Savings
One customer, Zuriswani Salwa Yusuki, said she and her husband made an early trip to ensure they did not miss out on the deal.
She noted that the store’s proximity to their home made it easier to arrive early, allowing them to purchase two chickens along with other discounted essentials.
She also expressed interest in returning over the next few days to take advantage of the ongoing promotion.
Relief Amid Rising Living Costs
Another shopper, Wan Haswida Wan Abas, described the promotion as timely, helping to ease the burden of rising living expenses.
She said such initiatives provide meaningful relief for households managing daily expenses and hoped similar offers would continue in the future.
Limited Supply, Rapid Sales
Managing director BS Freshmart, Mohammad Rasul Razuan, said a total of 1,200 chickens have been allocated for the three-day promotion, with 400 available each day.
He revealed that the first day’s supply was fully sold out within just 30 minutes, reflecting strong consumer demand.
Post-Promotion Pricing
After the RM1 offer ends, the supermarket will continue to provide competitively priced chicken at around RM4.88 per kilogram, offering continued savings to customers.
Retail Promotions as Economic Relief
The campaign forms part of the outlet’s opening strategy, combining marketing efforts with consumer-focused pricing.
Such initiatives highlight how retailers can play a role in supporting households amid ongoing economic pressures.
-wilayah.com.my
