Iman Troye buys her own Raya collections, champions meaningful support for local fashion brands
PETALING JAYA, Feb 14, 2026 – Singer Iman Troye has taken an uncommon route in supporting Malaysia’s fashion industry by purchasing her own outfits, especially for Hari Raya Aidilfitri, instead of relying solely on sponsorships.
The 23-year-old artiste, whose full name is Siti Nur Alyssa Sahabudin, said she wants her support for local brands to be reflected through genuine consumer action rather than promotional collaborations.
Iman revealed that many of the outfits she wears in music videos, public appearances and live performances are personally selected and paid for, as she prefers designs that truly match her personal style.
“If you look closely, many of the outfits I wear in music videos or during performances are pieces I bought myself.
“I’m not rejecting sponsorships, but I feel more comfortable buying something if I genuinely like the design. That’s my way of supporting local brands,” she said at the KWC Raya Fashion Show Wholesale event in Kuala Lumpur recently.
Iman believes that as a young celebrity with strong influence among female and Gen-Z audiences, she has a responsibility to encourage authentic support for Malaysian products.
She noted that local fashion labels have significantly improved in quality, tailoring and design innovation, making them competitive in the regional market.
Classic Raya style remains close to her heart
When asked about her festive preparations, Iman shared that she remains loyal to classic traditional attire during Hari Raya celebrations.
“I love wearing classic outfits during Raya because they symbolise the celebration and reflect our Malay identity,” she said.
While fashion trends may evolve each season, she emphasised that traditional pieces such as baju kurung and kebaya continue to hold cultural significance.
Meanwhile, KWC Fashion Wholesale is set to launch its Raya 2026 Campaign starting February 19, offering a wide selection of festive collections for women, men and children, along with buy-and-redeem promotions and exclusive gifts.
Iman expressed hope that Malaysians will continue supporting local brands, particularly small and medium-sized businesses that rely heavily on festive seasons for revenue.
For her, supporting local fashion goes beyond style — it contributes to the broader creative economy involving designers, textile entrepreneurs and local artisans.
Her stance reinforces the idea that celebrities can influence purchasing behaviour positively and help elevate Malaysia’s fashion industry through conscious consumer choices.
-wilayah.com.my
