Aurra Markets reinforces MENA expansion strategy after strong showing at Money Expo Abu Dhabi 2026
ABU DHABI, UAE: Global multi-asset CFD brokerage Aurra Markets has strengthened its expansion strategy across the Middle East and North Africa (MENA) following its participation as a Diamond Sponsor at Money Expo Abu Dhabi 2026, using the regional financial exhibition to deepen industry partnerships and engage directly with traders and institutional stakeholders.
Held at the Abu Dhabi National Exhibition Centre (ADNEC) from July 8 to 9, the event brought together brokers, fintech companies, investors and financial professionals from across the region, providing Aurra Markets with an opportunity to showcase its trading infrastructure, partnership ecosystem and client-focused services.
Throughout the two-day exhibition, the company maintained that face-to-face engagement remains an essential component of its long-term growth strategy despite the rapid digitalisation of global financial markets.
Operating from Booth 33, Aurra Markets introduced visitors to its institutional-grade liquidity network and low-latency trading infrastructure, highlighting the technological capabilities that underpin its trading services across multiple financial markets.
Company representatives said direct interaction with traders and institutional clients enables the brokerage to better understand evolving market requirements while providing greater transparency regarding its execution model, trading conditions and operational standards.
Aurra Markets noted that maintaining a physical presence at major international financial events allows its executive team to strengthen client relationships and build confidence through open discussions about products, services and trading technology.
The exhibition also served as a platform to expand the company’s global partnership ecosystem, with significant emphasis placed on its Affiliate Programme and Refer a Friend initiative.
During meetings with introducing brokers, affiliates and financial professionals, the company outlined the operational structure of both programmes, which are designed to support business partners through dedicated account management, real-time performance reporting and commission models based on cost-per-acquisition (CPA) and rebate structures.
According to Aurra Markets, the programmes are intended to simplify collaboration while providing partners with the resources needed to grow their businesses alongside the brokerage’s expanding international operations.
Visitors also experienced live demonstrations of the Aurra Wallet, the company’s integrated payment solution that enables clients to manage both fiat and digital asset transactions through a unified funding platform.
The brokerage said the wallet is designed to streamline deposits and withdrawals, reduce transaction delays associated with traditional banking systems and provide traders with faster access to trading capital.
By integrating conventional payment channels with digital assets, Aurra Markets aims to deliver greater flexibility for clients operating across different jurisdictions and financial markets.
The company described the positive response received during Money Expo Abu Dhabi as further validation of its strategy to strengthen its footprint across key international financial centres.
Building on the momentum generated during the exhibition, Aurra Markets said it intends to continue expanding its operations throughout the MENA region while enhancing its trading infrastructure, partnership network and client services to support growing demand from retail traders, institutional investors and business partners worldwide.
The brokerage added that its continued participation in major global financial events reflects its long-term commitment to building stronger industry relationships while supporting the development of more accessible, efficient and technology-driven trading solutions across international markets.
