AEON Credit Bets Big on Superbike Boom as High-Powered Motorcycle Financing Nearly Doubles
KUALA LUMPUR: AEON Credit Service (M) Berhad is riding the wave of Malaysia’s growing appetite for premium motorcycles after recording an almost twofold increase in financing for superbikes, reinforcing its position as one of the country’s leading consumer financing providers.
The company said the remarkable growth in financing for motorcycles with engine capacities of 250cc and above reflects a broader shift in consumer behaviour, with more Malaysians embracing high-powered motorcycles as part of a premium lifestyle rather than merely a mode of transport.
Managing Director Daisuke Maeda said the strong performance demonstrated that the market for superbikes remains vibrant and continues to offer substantial growth opportunities.
According to him, rising household incomes and the expanding community of motorcycle enthusiasts have been major drivers behind the increasing demand for premium motorcycles.
“The superbike segment has performed exceptionally well, with sales nearly doubling compared to the previous period.
“At the same time, our motorcycle financing portfolio remains healthy and stable, with non-performing loans continuing to stay at a manageable level,” he said after the company’s 29th Annual General Meeting held here today.
Daisuke said AEON Credit intends to capitalise on the positive momentum by implementing a more aggressive growth strategy aimed at expanding its footprint in Malaysia’s motorcycle financing market.
He explained that while financing remains the company’s core business, strengthening the brand and building a deeper connection with customers are equally important in sustaining long-term growth.
“In today’s competitive environment, branding plays an increasingly significant role.
“We want to offer more than financing products. We want to create a brand that resonates with customers and becomes part of their lifestyle,” he said.
As part of this strategy, AEON Credit has intensified its involvement in the local motorsports scene, including sponsoring Malaysian young rider Hakim Danish, who has emerged as one of the country’s brightest talents in motorcycle racing.
Daisuke said supporting local sporting talents allows the company to engage directly with the motorcycle community while demonstrating its commitment to nurturing Malaysian excellence.
“This sponsorship gives us an opportunity to connect more closely with motorcycle enthusiasts while supporting young Malaysians with the potential to achieve success internationally,” he said.
In addition to sponsorship activities, AEON Credit has also introduced the Rider Credit Card, also known as the Bike Credit Card, specifically designed to cater to the financial and lifestyle needs of motorcycle owners.
The card offers benefits related to motorcycle purchases, maintenance, accessories and various other rider-related expenses.
“As part of our regional strategy, we are building a more comprehensive financing ecosystem.
“We want customers to enjoy convenience and a seamless experience that supports every aspect of their riding lifestyle,” Daisuke said.
He added that the company’s expansion plans and product diversification are expected to contribute to its overall loan growth target of around eight per cent for the financial year ending 2027.
For the financial year ended February 28, 2026, AEON Credit posted gross receivables growth of 11.4 per cent to RM15.72 billion.
The growth was driven mainly by robust performances in motorcycle financing, the rapidly expanding superbike segment and the payment services business, which continue to be key pillars supporting the company’s future expansion.
With demand for premium motorcycles expected to remain strong, Daisuke said AEON Credit is confident of maintaining its momentum and further strengthening its leadership in Malaysia’s consumer financing industry.
