Tealive and Dutch Lady Join Forces to Launch Ready-to-Drink Milk Tea and Matcha Range
PETALING JAYA: Tealive and Dutch Lady have teamed up to introduce a new range of ready-to-drink (RTD) tea-flavoured dairy beverages inspired by two of the most popular café-style drinks among Malaysians — milk tea and matcha.
The collaboration brings together Tealive, one of Southeast Asia’s leading lifestyle tea brands, and Dutch Lady, a household name in Malaysia’s dairy industry, in an effort to offer consumers their favourite café beverages in a more convenient and accessible format.
The partnership has resulted in the launch of two new products, Dutch Lady x Tealive Signature Milk Tea and Dutch Lady x Tealive Signature Matcha, marketed under the names MooTea and MeowCha respectively.
The new beverages are designed for consumers seeking premium flavours combined with the convenience of ready-to-drink products that can be enjoyed anytime and anywhere.
By combining Tealive’s expertise in creating popular café beverages with Dutch Lady’s long-standing reputation in dairy nutrition, the companies aim to appeal to modern consumers who increasingly prioritise taste, nutrition and convenience.
MooTea features a creamy milk base blended with fragrant tea notes, offering a flavour profile reminiscent of classic milk tea.
Meanwhile, MeowCha combines smooth matcha with rich, creamy milk to create a balanced and refreshing beverage for matcha enthusiasts.
Both drinks are enriched with calcium and protein, making them not only enjoyable but also suitable as part of an everyday lifestyle.
Loob Holding Sdn Bhd founder and chief executive officer Bryan Loo said the collaboration was inspired by changing consumer preferences and evolving lifestyles.
According to him, consumers today are becoming increasingly selective about the drinks they consume, paying attention not only to flavour but also to convenience and how the product fits into their daily routines.
“Today’s consumers want beverages that fit seamlessly into their lifestyles without compromising on taste.
“Milk tea and matcha continue to be popular because they can be enjoyed throughout the day.
“This partnership with Dutch Lady allows Tealive to become part of consumers’ everyday routines, even beyond our stores,” he said in a statement.
Bryan described the collaboration as an important milestone in Tealive’s ambition to evolve from a beverage chain into a lifestyle brand that is closely integrated into Malaysian households.
He added that MooTea preserves Tealive’s iconic brown sugar flavour while blending it with creamy milk and aromatic tea to create a taste that loyal customers will instantly recognise.
“The signature brown sugar flavour remains an important element.
“It delivers a familiar experience while offering consumers the convenience of enjoying it anytime and anywhere,” he said.
Dutch Lady Milk Industries Berhad managing director Veronika Utami said the collaboration reflects the company’s commitment to innovation and its efforts to meet changing consumer demands.
“As a brand trusted by generations of Malaysians, Dutch Lady continuously seeks new ways to connect with consumers.
“Through this partnership, we can offer café-style tea beverages in a ready-to-drink format that combines delicious taste with the nutritional benefits of calcium and protein,” she said.
Veronika noted that the growing popularity of RTD beverages reflects changing lifestyles, with consumers increasingly looking for products that are convenient and easy to incorporate into their daily routines.
She said the collaboration demonstrates how established brands can innovate together to remain relevant in an increasingly competitive marketplace.
To celebrate the launch, Dutch Lady and Tealive will host a five-day promotional event at Sunway Pyramid from June 24 to June 28, where visitors will have the opportunity to sample MooTea and MeowCha and participate in various interactive activities.
