Shoplazza Unveils New AI Technologies to Accelerate Digital Commerce Operations
SAN MATEO, California: Shoplazza introduced a range of new artificial intelligence technologies aimed at strengthening digital commerce operations during its participation at SaaStr AI Annual 2026 in the United States.
The technology event gathered more than 10,000 SaaS founders, industry leaders and digital platform operators to discuss the future of AI-driven business transformation.
Through its participation, Shoplazza highlighted the continued expansion of its AI-native commerce operating ecosystem designed to help brands accelerate growth through greater automation and operational efficiency.
During live demonstrations at the event, the company showcased how AI technologies are increasingly capable of replacing manual processes in digital business management, including online storefront creation, marketing production, advertising management and day-to-day operational workflows.
One of the main innovations presented was Shoplazza AI Store Builder, a conversational AI platform that allows merchants to build fully functional eCommerce stores within minutes using simple voice or text prompts.
The platform automatically generates product pages, branded content, sales collections and storefront layouts tailored for both local and international markets.
The company also introduced LazzaStudio, an AI-powered platform that helps businesses instantly create professional product visuals, promotional materials and marketing creatives without relying on conventional photography or large design teams.
According to Shoplazza, the system helps accelerate content production while maintaining consistent brand identity across multiple marketing channels.
The company further showcased AdValet, an AI advertising agent capable of automatically generating and managing digital marketing campaigns based on storefront and product data.
The technology handles audience targeting, creative development, campaign monitoring and optimisation with minimal manual involvement.
For backend management, Shoplazza introduced Athena, an AI-powered operational system developed to support analytics, product management, workflow coordination and business optimisation through conversational AI interactions.
During a special presentation session, Shoplazza Group Chief Revenue Officer Adam Mawdesley shared how AI agents are now capable of coordinating entire digital commerce processes within a unified operating system.
The event also highlighted Shoplazza’s collaboration with Subotiz involving digital payment systems, subscription management and compliance support for modern businesses.
Founder and Chief Executive Officer of Shoplazza, Jeff Li, said modern commerce increasingly depends on intelligent AI systems capable of automating critical business tasks.
According to him, businesses today require more than standard software tools, as they now need intelligent operating systems capable of supporting faster and more efficient global expansion.
-wilayah.com.my
