Local fashion designer Khoon Hooi goes global, showcasing collection at Paris Fashion Week

Local fashion designer Khoon Hooi goes global, showcasing collection at Paris Fashion Week

PARIS: Malaysian fashion designer Khoon Hooi has unveiled his Autumn/Winter 2024 collection at Paris Fashion Week, taking place from February 29, 2024, to March 3, 2024. According to the Malaysian Ambassador to France, Datuk Mohd Zamruni Khalid, this showcases the ability of Malaysian fashion designers to penetrate the fashion market in Paris, famously known as the Fashion Capital.

“This demonstrates that Malaysians are also capable of showcasing their talent and capacity to penetrate the fashion market in France,” said Datuk Mohd Zamruni Khalid.

According to Khoon Hooi, this marks his 14th year entering the fashion world in Paris, receiving a very positive response from buyers from Europe, Asia, and the Middle East. “The market here is very encouraging, especially for Malaysian brands. I believe our culture is very rich, and when presenting our designs to European countries, it will broaden their minds about the uniqueness of our country,” he added.

Khoon Hooi will collaborate with the MATRADE office in Paris to further strengthen the promotion of his brand to prospective buyers from around the world through Paris.

-Reporter

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