FAMA facilitates ways to help village durian entrepreneurs export to China

FAMA facilitates ways to help village durian entrepreneurs export to China

NIBONG TEBAL: The Ministry of Agriculture and Food Security (KPKM) has asked the Federal Agricultural Marketing Authority (FAMA) to hold discussions with durian fruit producers in villages to help them export fresh durian to China.

The minister in question, Datuk Seri Mohamad Sabu, said KPKM has also asked FAMA to facilitate and find a mechanism to discuss the matter because it is an opportunity to expand the business of durian operators in the village.

“FAMA has to sit and talk with durian farmers in the village to help market and send to China if the big companies that grow durian (on a large scale) like in Raub and Bentung, Pahang and Gua Musang (Kelantan) are different because they already know the procedure and how to export.

“These are the ones (growing durian) in that village; they want to market it to China, but they don’t know how to send it there, so we ask FAMA to facilitate and discuss the mechanism to help them,” he told reporters after attending the session deal with the leaders of the Penang State Farmers’ Association at the Sungai Duri Community Movement Hall here today.

Fresh durian fruit from Malaysia can now be exported to China through the signing of the Phytosanitary Requirements Protocol for the Export of Fresh Durian Fruit from Malaysia to China last Wednesday.

Commenting further, Mohamad said that not only durians with high grades or well-known brands will be exported to China, but various varieties, including premium village durians, will also be sent due to the widespread demand for durians in the country.

“As long as the customers there (China) want it, we will send different varieties and types of durian because there are people in China who cannot afford to buy expensive durian, and some of them choose other durians, not just “musang king” and “black thorn” only.

“There, they buy a durian for between RM100 and RM150, and to them, that’s a normal price, so based on the forecast, we might be able to export billions of ringgit every year,” he said.

In 2022, Malaysian durian exports to the rest of the world recorded a value of RM1.14 billion. Overall, durian is the main contributor, accounting for 58.6 percent of the country’s fruit export value in 2022 out of the total fruit export value which is worth RM2.01 billion.

China is the main export market for durian from Malaysia, with a value of RM887 million in 2022, and the export value of durian is expected to continue to increase to RM1.8 billion in 2030.

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