Amazon releases an upgraded AI image generator for AWS customers

An upgraded version of the Titan Image Generator has been introduced by Amazon and is now available to AWS customers through the Bedrock generative AI platform. Titan Image Generator v2 offers enhanced capabilities, allowing users to guide image creation using reference images, edit existing visuals, remove backgrounds, and generate variations.

The new model can intelligently detect and segment multiple foreground objects. Users can now generate images based on a colour palette and shape their creations using the image conditioning feature. This model supports image conditioning by focusing on specific visual characteristics such as edges, object outlines, and structural elements. Fine-tuning with reference images, like a product or company logo, ensures consistency in the generated images.

AWS remains vague about the data used to train Titan Image Generator models, citing a mix of proprietary and licensed data. Many vendors keep training data details secret due to competitive and legal concerns. AWS offers an indemnification policy to cover customers in case any copyrighted content is unintentionally reproduced by the model.

Amazon CEO Andy Jassy expressed strong confidence in generative AI technology, despite increasing costs and enterprise hesitation. He highlighted the rapid growth potential of generative AI, emphasising its future development primarily in the cloud.